The discussion about Facebook and its struggle for profitability was incredibly interesting. Given the impact the site has had on culture and its membership that spans generations, it is puzzling how this does not necessarily translate into business success. A wildly popular innovation that connects people in a new ways, reaching mass user-ship faster than the most notable technologies of our recent past, it is amazing that the company lacks a compelling business model. While both technology and business in this case drove innovation, Facebook illustrates that the successful combination of the two does not necessarily lead to a successful business. Viable business models for new technologies are thus a critical consideration in bringing innovations to market.
So what does Facebook 3.0 look like? Will I be able to locate my friends on a map on my iphone? Will my phone then give my car directions to drive to meet them? Will it know the fastest way and automatically route me away from traffic or accidents? Will it be able to link my schedule with that of my friends to figure out when we can have plans and then check my favorite resturants for avialablity and make a reservation for me? It is amazing to consider the possibilities for the next iteration of our current tools. Flexibility, adaptablilty, nibleness and continuous learning are certainly essential to keep up increasingly rapidly evolving technologies...
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