Thursday, February 12, 2009

Masters & Johnson

I enjoyed our discussion on intimacy & efficiency. I thought it was interesting how the discussion was framed for students to take a definitive position - make a case for one side or the other when, in reality the two are not mutually exclusive. Intimacy - a focus on specific needs of customers and the business - can drive efficiency. In turn, efficiency can allow firms to better service their clients. The discussion really came full circle at the end of the class - in which we finished up talking about interconnectedness. Just as corporations need to think cross functionally about their departments, mangers need to think about effeciency and specificity as interralated as well.

Regarding my last post, I just found an interesting article online that addresses use of new technology in architecture and building. This article discusses how Frank Gehry's architecture office has developed a software that they both use and sell to other design / construction professional. It is not necessarily true that architects don't drive technological change that can reduce error as Cole implied last week. Here it is: http://www.nytimes.com/2009/02/11/business/11gehry.html?_r=1&scp=2&sq=gehry&st=cse

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